Whether you buy your make up and skincare in the supermarket or you buy it in Harrods, you don’t need to pay full price. Yup, I mean it. In true Feast Style Thrive fashion, here is how to get what you want, for less. How to save money on beauty products.
The first step is planning.
Look at all the products you use. Everything from your mascara to your toothpaste. And make a list. If you love a brand and you’re not willing to budge on it, then fine, write it down. But if you are willing to shop around, write down a ? next to the type of item.
With all the items that are question marks, now is your time to get trialling!
When a beauty or cosmetics company creates a new product, they’ve spent a LOT on that process. Therefore, a sales flop would be a disaster. They want to get that investment back, and more. No company wants a failed product. So, they invest even more money – LOTS and LOTS – in marketing that product. And that marketing includes producing free samples for people like you and me to try!
If you’re yet to find your can’t-live-without mascara, or the lipstick that-is-better-than-anything-else-ever, then you could stock up on enough free samples from different brands to last you months!
Here’s how you get your hands on these free samples:
- Simply go up to the make up and beauty counters at department stores and say you’re bored of your make up and want to try something new. If they offer to give you a makeover say that’s fine but “you’re heading to the gym in an hour and want to be able to test the make up for a whole day to see how it lasts and works in different lights.” That should get you a few freebies to take away.
- Sign up to freebie sites such as FreeStuff.co.uk, Myfreemakeupsamples.co.uk and Latestfreestuff.co.uk . They always have a load of free samples available.
Join a beauty review panel
Another method brands use to market their products is to use a consumer panel to trial the product and approve it for use. The consumers on these panels get the items for free and sometimes even get paid too! So why not join one?
Here’s a list of sites to join (in no particular order):
- Product Testing UK
- Beauty Testers
- Senses Club (for perfume)
- Clicks Research (these guys do Liz Earle and Sanctuary among other brands so well worth trying)
- Alba Science
Go second hand
Ok, hang on hang on. This is not as disgusting as it sounds. By this I mean, share with people you know. Wait, no, that sounds gross too. Let me explain.
Go into your bathroom, and pull out all the unused samples and beauty/cosmetic products that you’ve bought but only used once or twice. Ask your mates to do the same.
Then invite everyone over to yours one night with those items (and wine, obviously) and do a bit of swapping. You’ll end up with some fab new stuff.
So I promised you I’d share how to save money on beauty products and so far I’ve told you how to get them for free! You’re welcome.
As for those items that you’ve already decided are keepers such as the-only-shampoo-that-keeps-your-hair-sleek or undereye-concealer-that-actually-works, then you need the following tips:
Sign up to mailing lists for special vip nights and for discounts
Let your favourite brands communicate with you. Let them reach you and share their love. To brands, consumer data is like gold dust so give them your contact details and let them reward you with offers, sales alerts and invites to VIP events. Yes, it’s that easy. For us it’s just an email address but for them it’s a way of contacting you to build on your brand loyalty. It’s likely you’ll get a discount code as soon as you sign up to their mailing list so do it when you need to stock up!
Become a brand ambassador
If you have a good social media following, exploit it. Produce some compelling content that promotes your favourite product (perhaps using imagery or video so that people can see how good the product looks) and share it on your social media platforms. Then contact the brand you’ve promoted to share what you’ve posted. The PR agency or the marketing team is the best point of contact. They may take an interest in your posts going forward and reward you for your kind words with some free products to trial! That’s called collaboration, baby.
One word of advice – go easy on the language. It needs to appear genuine. So phrases like “I love this brand so much I named my first daughter Chanel” and “I’ve stopped buying food so I can spend that money on more Dior make up” are to be avoided.
Use cash back sites and voucher codes
This one actually involves spending some money. When you come to buying what you need, don’t just go straight into the store, or straight onto the brand or department store’s website. That’s craaaaazy. What you need to do instead is check out if there are cashback or voucher code offers available. For info on how cashback sites work and links to the best ones, you can read my guide here.
I would always recommend buying your products online rather than in-store as you can shop around on a range of sites for the best deal.
And they are my tips on how to save money on beauty products. Plenty of reasons why you should never need to pay full price for your make up. Reckon you’ll give these a try?